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Why there are virtually no social media apps for music yet?

Image credit: Kate Mcelwee

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Povilas S
Povilas S Sep 04, 2020
4
Creative contributions

Music media in a different business model

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Nova Faham
Nova Faham Nov 09, 2020

Embarrassment

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Martina Pesce
Martina Pesce Nov 04, 2020
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Povilas S
Povilas S3 months ago
I wish there was, but unfortunately.. Usually, it goes like that - some experimental app appears with great promises for success, it launches, some people try it (it's not fun if there are few people there, you can imagine), and then it fails. Cymbal was the only one I actually used and liked. It was good in design and there were quite a lot of people there (for almost any song you were about to post, few other people would have done it already). I google this topic from time to time to see what's changed, but I didn't find something worth trying yet. And believe me, if one of those got popular enough, you'd hear about it one way or another:) But since it's so hard for them to get established it's probably a good idea to search on your own from time to time and try some out to support them.

https://moodagent.com/ --> this looks like something maybe worth trying, but they say it's only available in Denmark for now and it's more for discovery than sharing as I understand.
https://musera.net/--> another example of a similar app that seems to have stopped working. Tried to download it, doesn't work. Comments on google play confirm the same.

About not wanting to show to others what you're listening to - this is mostly because of the social bubble of already familiar people. Spotify is connected to Facebook and you can see what people, that are more or less familiar to you, are listening to. I don't like being shown there either. But the good news is - you can turn it off:D But that's the whole point - to see what your friends are listening to is one thing, but it's totally different when unfamiliar people are matched by similar music tastes, that's what those apps should be about. You can only be afraid to share something or show what are you listening to if you think that people won't like it (this is often the case with familiar people because you know their taste/opinions). Otherwise, you'd love to share it, because you enjoy it. So if you say listen to the song you like and the app can show you people who also like it, the problem would be solved and it would be great. You would not only have no fear but also have something to talk about.

Slow pace

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Shubhankar Kulkarni
Shubhankar Kulkarni Nov 04, 2020
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Povilas S
Povilas S3 months ago
Ordinary social media is not good for this at all. It's not designed to connect you with people that have similar musical tastes. In fact, it's not in any way oriented towards music. The only thing you can do is post a song for your "friends" to see. The essential thing that is lacking is the ability of an app to offer you people who would appreciate your post because they like similar music. So that users would be able to discover people that way and as a consequence - new music through people.

The ability to listen to music directly on the app is not essential (you could give links to streaming services, etc.), but it would be a huge benefit. It's possible to combine everything. The visual part you are talking about would be when you post music in the app for others to see and when you interact with people (messages, comments), you would spend time browsing profiles of people who shared the same songs, etc. So the visual part would not disappear. Interactions with that kind of app would be mostly visual. Also, music videos could be available.

Music streaming services like Spotify survive with audible ads. If they would add a social feature like this they would only increase the time you interact.

When can a social media app for music thrive?

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Shubhankar Kulkarni
Shubhankar Kulkarni Nov 04, 2020
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Povilas S
Povilas S3 months ago
That sounds like an idea on its own. But do you really think that might be the main reason why it's hard to combine the two - music belonging to the audio domain and social media mostly to the visual domain? I personally don't see a problem in combining them, it even seems complementary. You could listen to a song and then go and chat with people about it in a written form, comment, etc. I don't see why e.g. Spotify couldn't add this social feature and connect people all around the world according to their music tastes. A lot of people use youtube as the main music streaming service. Many videos there are not videos at all, they just have one constant frame. And it has a bit of a social feature also, although limited.
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Shubhankar Kulkarni
Shubhankar Kulkarni3 months ago
Povilas S That is exactly my point. If it is that easy to combine the music and the social media aspect, why do you think they haven't done it or they don't work? One of the reasons, I think, is the financial unsustainability. Advertisements are the way Facebook does that. It can pitch advertisements within your feed. How would you advertise when you are listening to a song? You can place an audio advertisement before the song, which will again increase your non-screen time. To act upon the advertisement, you need to open the app and click on the link provided by the advertisement. How many users, do you think, will pause/ prolong listening to their song to view an advertisement? We know how annoying Youtube advertisements can be. However, we sit through those advertisements since there is a video playing after that. To successfully run a music app, you need to find a sure source of income from the users.
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Povilas S
Povilas S3 months ago
Shubhankar Kulkarni I don't know what is the main reason for failure of those apps, but this one doesn't seem to be a convincing reason for me, because:

1. As you mentioned yourself - this could work without music streaming feature built into the platform, you could simply give links to listen on other platforms, that way the app would be purely visual, just like Facebook or other social media, but with all the features oriented towards music lovers that ordinary social media lacks.

2. Music streaming services like Spotify and many others base their financial model on audible ads and they are successful platforms, so built-in streaming feature into such novel app could also have ads and subscription for ad-free listening. Why couldn't this work?

3. Combining the two would simply mean the ability to play songs directly on the app rather than through links, in that case, they could put both visual ads and audio ads if they wanted, which seems like double profit.

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