Facebook PixelA Jobs Platform that Recommends Mutuals for Jobs
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A Jobs Platform that Recommends Mutuals for Jobs

Image credit: Photo by Valentina Giarre on Unsplash

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Oguntola Tobi
Oguntola Tobi Dec 21, 2021
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Distribution
A platform where, when you post a job, only your friends and their friends can apply.
Introduction
Whenever I need to accomplish something, whether it is to fix a faulty pipe or resolve my dog's tick problem, I always ask people within my network to refer trusted hands who they believe will do a satisfactory job. That is if nobody offers such a service.
In my experience, most people do this. The reason is simple: we trust our friends and their opinions. In fact, a global survey that Nielsen conducted in 2012 showed that 92% of consumers trust earned media, like word-of-mouth and friends and family recommendations above other marketing types.
Why?
There are several reasons why I propose this platform, including the following:
  • In my experience, most people are doubly motivated to provide a satisfactory experience when they know their friend referred them.
  • This platform makes hiring easier as it helps you get first-hand insight about prospective employees from friends within your circle
How Will it Work?
The platform will be built like a social media platform where users are all interconnected.
If you need professional services to accomplish something, whether for yourself or your home, all you'll have to do is follow these steps:
  • Sign up for the platform
  • Create a profile that includes your profession and other skills
  • Invite/import your friends from your phone's address book, WhatsApp, Telegram, Twitter
  • Search for a professional who offers what you are looking for
Before you reach out to these professonals, ask your mutual friends if they recommend them. How do they resolve arguments? Are they dedicated to their job? Based on the answers you get, you can then decide whether to hire the job match or not.
What do you think? Would you make use of such an app?
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General comments

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Darryl Koh Yuan Jie
Darryl Koh Yuan Jie6 months ago
As mentioned by others, I think this could work better as an extension that acts as a filter. Say on linkedin, you could turn on a filter that allows you to hire or work for mutuals. I think one question that came into my head was how many "friends of friends" are considered mutuals? I believe you have heard of the idea called "Six degrees of separation", where apparently everyone is six or fewer social connections away from each other. That being said, I am not sure I could trust someone I knew from "six mutuals" ago. Is the friend of my friend of my friend etc... considered trustworthy? What are your thoughts on the limit of this idea?
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J. Nikola
J. Nikola6 months ago
I like the idea and I would like to comment on possible obstacles. My first thought was "what if my friend does the job poorly?" Would I put a bad review on him?". My grandfather always said not to mix business and friends, but he also often said to rather pay to my neighbor or a friend and support a local business, than give job and money to someone who I don't know. I am not sure how to keep this balance, but in my opinion, this could be the key that is on the way to your idea's success.
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Oguntola Tobi
Oguntola Tobi6 months ago
Juranium I think the solution to that is to keep such reviews private. Keep in mind you are recommending your friend to another friend, I think that is a good reason to be as honest as possible.
If you don't want to review your friend badly, you could state the positives of working with them alongside the negatives and leave the other person to decide. An example: "My friend will provide you with an amazing, professional service. However, he has a tendency for lateness."
What do you think?
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J. Nikola
J. Nikola6 months ago
Oguntola Tobi I like your solutions. They are legit and completely in accordance with the psychology of human relations. What I mean by that is that your solutions (especially the second one) have a strong scientific background to be successful. For the second, it's the classical "sandwich technique" that we have been thought in the communication skills workshop. The world would be a better place if more people did this.
What concerns me is that not everybody would come up with this solution. Maybe the platform could also be an environment for every individual to grow and learn new approaches, by having some daily tips and advice in the form of small meaningful messages generated from your communication on the platform (reviews, chats, ...).
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Shubhankar Kulkarni
Shubhankar Kulkarni6 months ago
I like the thought behind the idea. Even on Facebook, if I see that my friends are following a particular age, I tend to at least check it out. However, don't "reviews" work in the same way? Reviews for products or services provided help the next client decide whether to avail it or not. I agree that the reviews are from people you don't know, but you choose the service with the highest experience (number of reviews) and the highest rating. It rarely gives you a bad experience. How does the current idea perform better than using universal reviews to choose a service? Also, this is what happens on Facebook or LinkedIn, as I mentioned earlier. Maybe other freelance platforms like Upwork and Fiver can adopt the part where you can make friends and refer them.
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