The FAM campaign is intertwined with SDG 2 - which seeks to end hunger, achieve food security, improve nutrition, and promote sustainable agriculture.
This campaign is inspired by Winnow solutions, which has empowered IKEA to save more than 1 million meals globally. That’s over 450,000 kg of food, which is enough to enough feed one thousand people for a whole year.
The goal is to market the FAM association so that businesses, produce versions or models of their products that directly indicates how many meals it will provide for a beneficiary. For instance, I buy a new MacBook and the SEAL on the payment page indicates how many meals my purchase of that version of Apples's MacBook will provide for a family in dire need of food.
FAM Campaign will be sold as the "Seal of Charity", a sustainable solution to end hunger in all its forms by 2030 and to achieve food security. The aim is to ensure that everyone everywhere has enough good-quality food to lead a healthy life.