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How to make a candy product interesting to a broader spectrum of customers

Image credit: Bruna Gomes

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JA
Joice araújo Feb 16, 2021
14
Creative contributions

Idosos e Diabéticos / Elderly and Diabetics

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Gabriel Souza
Gabriel Souza Feb 18, 2021

Psychoactive candies

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Povilas S
Povilas S Feb 18, 2021

Candies that the kids can eat with their medicines

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Subash Chapagain
Subash Chapagain Feb 18, 2021

Unusual taste for adults

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Darko Savic
Darko Savic Feb 17, 2021

"After cigarette" candy

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J
Juran Feb 18, 2021

Making different product lines for children, teens and adults / / 3 linhagens jovem, adulto e criança

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Fernandes Gabriel
Fernandes Gabriel Feb 18, 2021
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Manel Lladó Santaeularia
Manel Lladó Santaeularia4 days ago
Hi Gabriel, that is a very interesting idea! I know some companies have been successful with that kind of marketing strategy, but it's not always easy to draw the attention of new customers. Could we try to expand on those great ideas, maybe by integrating some of the contributions by other thinkers? For example when talking about the teenager line, we could mix both bold flavors and bold shapes. I remember one candy that used to kill in my youth were spicy jelly peppers. They looked like a pepper and, while sweet, they were spicy as hell. I think that we could think of some ideas with a similar concept:
-A bag of candies that has 1-2 candies in it that taste differently: that could be spicy, straight up bad taste or something particular related to the marketing strategy.
-Candies with particularly provoking shapes: sexual is the easiest and less controversial probably. Lots of possibilities there. I would avoid religious symbols, violence and celebrity faces because of the potential issues (rights, bad publicity, discrimination acusations) but some of them could actually work if coupled with the right marketing campaign.
-Interesting, original tastes: no need to limit to spice, I'm sure there are a lot of original tastes that could be achieved. But how to keep it eco-friendly?

Let's see if we can find some more ideas following on this topic!
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Darko Savic
Darko Savic4 days ago
Manel Lladó Santaeularia I like the idea of adding a few "surprise" pieces in the mix with normal ones🙃
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Manel Lladó Santaeularia
Manel Lladó Santaeularia4 days ago
Darko Savic yeah, it worked amazingly well for the "every flavor beans" inspired by Harry Potter. It made them an original product that people buy for fun, to play with their friends or make viral challenges, instead of just for their consumption. I imagine a bunch of gummy skulls, and all of them taste awesome and then there are a couple that are extremely spicy. That would be a fun viral challenge.

Marketing campaigns // Chamadas de marketing

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Flávia Pereira Feb 17, 2021
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Fernandes Gabriel
Fernandes Gabriel8 days ago
Penso na ideia de gerar as três linhagens com foco no público infantil, mas também com catálogo para adultos e jovens. Para adultos seria um de modelo de catálogo mais minimalista. Para jovens algo mais arrojado voltado para rede social que é o que está em alta, social mídias.
Dessa forma a eco candy teria um foco nas crianças com um produto de nome x e também teria outras duas linhagens extras que seria voltada para adultos e outra para jovens.
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RC
REBECCA SILVA CARDOZO10 days ago
Colocar desafios nas redes socias
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RC
REBECCA SILVA CARDOZO10 days ago
Primeiro mudar o marketing focando no que os adolescentes preocupam, fazendo propagandas com influência, tentar colocar jogos que está em alta (onlines) ex: free fire.
Fazer publicidade com alguns famosos, fazer promoções...

Joke edition candy

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Darko Savic
Darko Savic Feb 17, 2021

Controversial shape

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Darko Savic
Darko Savic Feb 17, 2021

Edible functional toy gun

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Darko Savic
Darko Savic Feb 17, 2021

Amber candy

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Darko Savic
Darko Savic Feb 17, 2021
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Povilas S
Povilas S9 days ago
A real insect inside would get much more attention. Many insects are edible. I'm not prone to this idea, because it would require killing the insects, but it would definitely give the thrill required to attract people. Maybe using edible pest insects is an option
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Darko Savic
Darko Savic9 days ago
Povilas S The honey ants come to mind. Also known as “repletes” or “plerergates,” designated worker ants that are fed nectar by their colony until their abdomens become living food storage. https://i.ytimg.com/vi/jwzzbjYHC3w/hqdefault.jpg

Emphasis on the eco/bio/organic

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Darko Savic
Darko Savic Feb 18, 2021

Energy/focus boost candy

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Muhammad M Rahman
Muhammad M Rahman Feb 19, 2021
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Manel Lladó Santaeularia
Manel Lladó Santaeularia4 days ago
Nice point about sweets being a great energy boost. I've used them for studying and before exams as well, and they work beautifully to give me more brain clarity. However, thinking about the fitness community, I believe a candy that boosts performance would be less appreciated because of the inherent high processed sugar content. A lot of fitness people try to avoid sweets because they go against muscle growth. Would it be possible to produce an ecological, protein-rich candy and still make it taste good? In that case I'm sure the fitness community would be all over it, could be a nice substitute to those horrible protein shakes.
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Muhammad M Rahman
Muhammad M Rahman2 days ago
Manel Lladó Santaeularia Candy for fitness enthusiasts could be sweetened from natural sources like fruit, they can also have the good extracts from superfoods like avocado as a selling point. The flavouring may be difficult to correct but I imagine fitness conscious people will not be too concerned given the benefits of having these sweets. Regarding protein shakes, rather than eliminating them we could have people consume half a protein shake and supplement that with a few sweets then that would appeal to those who struggle with the healthy eating side of fitness.

Caffeine candy for adults only

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Darko Savic
Darko Savic Feb 24, 2021

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General comments

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Darko Savic
Darko Savic8 days ago
What other purposeful uses could a candy have that is statistically more specific to adults? We listed diabetes, after-smoking. What else can we think of?
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Manel Lladó Santaeularia
Manel Lladó Santaeularia10 days ago
Hi Joice, thank you for creating this session!

While the topic of marketability of new products and how to reach a broader consumer range is very interesting, it would facilitate the discussion and the contribution by more people if the discussion was done in English, since it is a more widely-used language. We aim to include everyone in the discussions and that is the easiest way to achieve this.

I have edited your session to add a more descriptive title and an English translation. If you are not able to contribute in English, please keep contributing in your language and we'll try to find a way to translate your contributions.