ByClarissa Braun
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Idea
Miloš Stanković Jul 08, 2022
A restaurant that serves only what is prepared on a TV cooking channel
Image credit: Jason Briscoe (Unsplash.com)
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Have a restaurant that serves food that is on a 24Kitchen channel about preparing food. Or any different cooking channel.
Why:
- Usually, people crave the exact food they see getting prepared on cooking channels.
- Cooking channels are already usually aired on TVs in restaurants.
- People usually don't have the appliances needed for top notch cooking. Some ingredients are also hard to come across.
- A new take on a restaurant by making it more multimedial.
How it works:
The chefs watch 24Kitchen and try out the dishes. There are also recipes to be found online on the channel's websites. The guests can get served tablets as menus where they can click on each dish and see it in different stages of preparation in order to decide. Like a gif. Preview.
The guests select the meal they want to eat and the clip showing its preparation is showed on the TV facing the table. Or each table could have its own fixed tablet for viewing too.
Because there are so many dishes being prepared on a cooking channel, the menu could refer to only what was aired in the current or the past week. Keeping things fresh. Or the menu is simply reserved to the food that is picked by the chefs.
There can also be an app so that the guests can mark exactly which food they're interested in while they are watching the show at home. They check whether there is a match and the app always shows what is currently on the channel first.
Obviously, a lot of restaurants are designed to show the cook preparing the meal, yet that is quite often reserved for Japanese cuisine only. Furthermore, it makes the restaurant space way hotter. This new approach solves that negative and the cooks are more relaxed as they don't have to be performers and entertainers.
What else:
There would be a need for licencing, yet that could really boom the channel. So far, the 24Kitchen channel only has a box subscription for recipes.
If the licensing is not possible, any restaurant can produce their own food creation video and use them for the menu and promotional purposes online. While having the multimedia element for increasing hunger.
2
Creative contributions
Selling the original food prepared on the show
I think that is what the majority of the viewers would desire. Not to eat the remake of the food that was prepared on the cooking channel, but to eat the original dish. I initially thought that was what the idea is about.
How would it work:
The cooking channel could partner with a food delivery service and deliver the dishes right after preparation to people who live in the same city/area where the filming studio is. The dish could be sold to the viewers in an auction manner - while it's being prepared the viewers would bid their prices.
The cooks of the show would separate the prepared food - leave a bit to taste for themselves on the show while the majority of it would be packed for the food delivery service and delivered to the winning bidder. The winner, if they were close enough, could also come and eat the food in the studio and meet the stars of the show.
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The life of a restaurant turned into a TV show
As an alternative to what I proposed in my other contribution, the life of a restaurant could be turned into a kitchen TV show. The ordering, preparation, and serving parts would be constantly filmed, so the guests of the restaurant would also be the participants in the show.
Alternatively, only the kitchen could be filmed. The kitchen could be separated into a few separate chambers to conveniently film the preparation of one dish at a time. Once the preparation of a specific dish in one of the chambers is over, a new order can be taken by that chamber. The food in such a restaurant would be served slower than in a conventional one since the cooks would explain the preparation process on the show while making the food. The cooks in the restaurant could constantly change as new cooking guests would be invited each time.
In a big city, such a restaurant could operate 24 hours and thus make a constant live stream to provide for the channel. The people watching the show would likely crave to come to that restaurant at least once, so it's a perfect feedback loop for the business.
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General comments
Shubhankar Kulkarni2 years ago
I like the idea. When a chef prepares something on TV, you said it is hard to replicate, which is true. This will also make it difficult for other cooks, who are good but not as good as the person who is asked to cook on TV, to replicate it. This is something that needs to be taken into account.
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