Facebook PixelAttach maps to grocery shops and malls WI-FI networks to help people find where sections are
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Attach maps to grocery shops and malls WI-FI networks to help people find where sections are

Image credit: PHOTOS BY TUUR

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Contrived _voice
Contrived _voice Mar 16, 2022
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When you connect to a mall's WIFI network you get a map icon on your phone that shows you where the various sections are in relation to you.
Why?
  • I know that making you have to walk around is a marketing ploy to get you to spend more. I would argue that knowing where everything is enables customers to spend more but only on things that they have an actual need for.
  • Saves time since you don't need to look for the map
  • Could help boost sales in sections far away from the entrance.
How it works
You walk into a mall and your phone connects to the network. Automatically, a website with a map gets sent to your phone and you choose to access it. Using the network the mall is able to show you where you are exactly and then where everything else is.
With that information navigation becomes easier.
Caution
I think hackers could use this opportunity to gain access to your device so malls would have to program a safety measure allowing only them to transfer data through the network effectively blocking everyone else out.
shoppingaccessibilitynavigation
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Creative contributions

Real-time location of the products instead of maps

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jnikola
jnikola Mar 17, 2022
Maps are a great temporary solution that could be easily and fast implemented. But if we want to make the whole thing much more integrated, informative, and updated in real-time, I would suggest a different system.
Locating product via product stands with wifi signal receivers or location devices
How would it work?
Imagine entering a shop and looking for a few products. You previously marked the items, which have their position registered in the system. The application receives information about the stands where the products are and know the location inside the store. The application opens an interactive map once you entered a shop and points out the location of the items.
Why?
  • This way shop owners can change the arrangement of the stands inside the store without worrying if the customers will be able to find everything.
  • No need for hiring a person or a company to update maps.
Additional benefits and opportunities
  • Real time navigation to your products
  • The app could find you the fastest route to move through the store in order to buy everything you need and save time.
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Contrived _voice
Contrived _voice2 years ago
J. Nikola Great Idea but hear me out. They don't want you to find the fastest route. Sounds counter-intuitive but the longer you stay in malls the more you end up buying which makes them more money. I think this Idea could be marketed as a security feature. A way to know the real-time location of all items. If an Item is somewhere other than where it was marked as being that would mean it was stolen. Just like that theft is identified and measures are taken.
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jnikola
jnikola2 years ago
Contrived _voice Yes, I get you. I was thinking the same and it's true - they don't want you to know. But what about other things? Would it work for clothes, shoes, or other stuff rather than groceries?
Concerning the security, I am sure the sophisticated stores do it similarly to this because I saw a guy scanning a shelf. Maybe we could create an app that uses their system to find you the product you are looking for.
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Contrived _voice
Contrived _voice2 years ago
J. Nikola I'll give it a go and keep you posted
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General comments

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Darko Savic
Darko Savic2 years ago
I had a similar idea in my drafts for a while. I didn't post it because I felt this must have been done somewhere before.
I was thinking about 2 ways to go at it:
  • the store publishes a searchable catalog/map of everything and keeps it up to date. You can access it via a website
  • a platform where people can create searchable maps of stores and add/update where stuff is. When you spend time searching for something and eventually find it, you help people out by marking where it is so that others can save their time
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jnikola
jnikola2 years ago
It's true what Michaela D says, the idea makes a lot of sense, and yes, Google has been working on it. Here, or on the picture below, you can see how it functions for the Madison Square Garden. When you zoom on the building, the floor plan loads, and on the right, the floor selection tool appears. Actually really cool.
Although Google started working on it, I still think your idea has a lot of sense for the practical reasons of finding certain products inside the market. It would be like micro maps of every store and like that, it's pretty original. Hopefully, Google will come to it eventually, but until now, let's see how we can make your idea great and always one step ahead of Google :)!

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Michaela D
Michaela D2 years ago
That idea makes so much sense! It is very hard to use standard maps on multilevel malls. Google is trying to tackle that with indoor maps but it is not widespread yet. It would function much better if each mall had its own map. Also, it would be possible to implement extra features like things going on, discounts, similar stores, etc...
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