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Businesses support vegan lifestyle by charging additionally for animal milk

Image credit: https://milklife.com/sites/default/files/field_main_image/Nutrition/2017/10/27/Dairy%20milk%20vs%20soy%20milk%201390X690.jpg and edited

Povilas S
Povilas S Mar 20, 2022
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A policy for cafes (and other food and drinks serving businesses) to charge an additional price whenever a client orders coffee with cow's milk instead of vegan milk. This could apply not only for coffe but any product that is prepared with milk, e.g. tea, cacao, cereal, etc. My friend came up with this idea.
Currently, it's common for cafes and other dining places to charge additionally for vegan milk. There's no good reason for this. While the market price of plant milk is often higher than that of animal milk, it's not significantly higher and the fee for choosing vegan milk with your drink/meal at dining places can be up to 1 € and perhaps more in some countries - you can buy a whole package of plant milk in a supermarket for that price.
This is sad, considering that this way customers are discouraged from a plant-based lifestyle in times when it's becoming more and more popular. It should be vice versa. By turning this around businesses would promote plant-based lifestyle which would lead to:
  • less animal cruelty
  • health benefits
  • environmental benefits
Some plant-based lifestyle oriented cafes serve drinks with plant milk only, they don't serve animal milk, charging additionally for drinks with animal milk could be another strategy for such places - they'd get additional income and make a statement that way: "if you can't go without animal milk, you can have it, but you have to pay for it additionally".
Such policy would imply that animal milk is something society should currently be turning away from. Naturally, not all businesses would want this, but it could at least be a contra move from those businesses supporting plant-based lifestyle.
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General comments

Michaela D
Michaela D2 years ago
It looks like the price of vegan milk varies significantly from country to country. In Greece, France, and the US the market price of vegan milk is 2-3 times higher than the price of cow milk. This is the case for almond and oat milk, which are quite popular now. Soy milk is usually a bit cheaper. So, I see why drinks with vegan milk are more expensive. That said, they are definitely overcharged, and cafes make quite some profit.
Although I hate that my cappuccino is more expensive than cow milk cappuccino I don't find it reasonable to charge extra for cow milk drinks, especially for a business owner. It would only work if it was national policy, like charging extra for plastic bags as you said.
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Povilas S
Povilas S2 years ago
Michaela D National policy would be great, but for starters, it could be a strategy of those business owners who support plant-based lifestyle:)
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Darko Savic
Darko Savic2 years ago
Wouldn't non-vegans resent being charged more (a penalty) for something that otherwise doesn't cost more? Such a business might be better off by not having cow's mild available at all.
Those who don't mind being charged more, won't notice it at all. Those who do mind, would probably not like the treatment.
On the other hand, this could work if done as your header image shows: dairy milk comes at a normal price, vegan milk is free. The goal would be to show people that vegan milk tastest just as good if not better. Maybe they get used to it. At the same time, when the waiter explains the milk choices, that's an opportunity to (promote vegan lifestyle) mention why the cafe has this policy - but do it in a kind, non-shaming way.
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Shubhankar Kulkarni
Shubhankar Kulkarni2 years ago
Darko Savic I think having an option is better for the business than not having any option. People decide to go to a certain place based on what you get there. If the place only serves soy milk, those who don't want that wouldn't even go there to taste it. Alternatively, if they visit, they could be explained, via posters, ads, waiter suggestions, that soy milk tastes just like cow milk and that they could try it.
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Povilas S
Povilas S2 years ago
Shubhankar Kulkarni There's also a whole variety of vegan milks, not only soy, there's almond, rice, oat, cashew, etc. Cafes and other dining establishments usually have at least a few options of different plant milks. So you have way more choices for different tastes when choosing plant milk vs dairy, which is virtually just one option - cow's milk.
Darko Savic I don't think the market price of vegan milks being slightly higher (I'm not even sure if that's the case now, I haven't bought cow's milk for years) is the main reason for charging additionally, it might also have something to do with the preparation process, to froth vegan milk into a foam for coffee could be more challenging, so the cost of the workforce is then higher by this logic.
But some places that have both vegan and dairy milk options charge the same for both, so I think the difference is negligible and having in mind that you attract more customers preferring plant milks vs diary, by not charging additionally, it's perhaps more worthy not to do that even in a plainly economical sense.
Charging additionally for animal milk would simply be a strategy to raise social awareness about the benefits of a plant-based lifestyle.
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