Though money motivates people in general, some ideators might be already well-off so they don't participate in ideation just for money.
For these people, if we can find what they value personally and focus on how we can incentivize them within that domain, we may better motivate them. For example, as an early-stage researcher, if I ever got a chance to work on a relevant idea and turn it into a scientifically sound idea so as to get in through the peer review, it would mean more to me than some hundred dollars. I would feel motivated if my ideation pays me back by making me better equipped (in terms of networking, critical analysis and other related skills) to defend any idea scientifically.
For some others, it would be other kinds of help. People have different hobbies that we can cater to. If an ideator has, for example, photography as his/her hobby, how can we help him/her better at it? In return of their ideation, we need to find ways to compensate them with beyond-money stuffs.
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