Inspired by this tweet, I would suggest creating exciting and dynamic knowledge-rich online intellectual "sparrings/matches" between two individuals or groups in a controlled and expert-reviewed environment on a specific topic.
Some topics have more than one correct opinion, the same as some problems have many solutions - engage smart people in intellectual sparring that serves as entertainment for those that ask for constructive and information-full debates
classic debates are often a bit boring and "slow" (non-dynamic)
provide a controlled sparring environment to those who feel competitive on online brainstorming platforms
provide examples of "debates" to those who would do it in future
provide people with specific information and make them think about the ongoing problem
provide the sparring participants with social media exposure, money and views
I still didn't think of a unique way how this could be held, but I imagine it to be:
an online service that finds brainstormers or ideators with opposing opinions
schedules a "match" and determines the rules and conditions (written, spoken)
does the targeted marketing to increase the exposure
takes a fee and pays the sparring participants their earnings
Do you know about something similar?
What other things I missed?