Allow ordering a drink only if you are in a group of 2 or more.
Similar to carpooling, "a sharing of car journeys so that more than one person travels in a car ", a bar could insist on people ordering a drink only if they are coupled with one or more persons. Yes, these people could know each other and skip the meeting part. To overcome this problem, the bar could be advertised as a meeting place for travelers, solo players, or just people wanting to meet someone. Also, by having more people ordering drinks at once, the bar could be more efficient in serving drinks and the average waiting time would reduce.
Ordering a drink only for somebody else
An alternative could be that a person can get a drink only if the other person orders it for you. That way we could incentivize people to share things that they like, which could be an ice-breaker for further conversation.
Ordering and paying for somebody else's drink
A more extreme version could be that if someone wants a drink, it needs to meet someone who will both, order and pay a drink for them. That way people would be buying drinks to others, spending the same amount of money, while meeting people.
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