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Idea

Local museums of memorable ads

Image credit: Outdoor billboard university

Darko Savic

Darko Savic Dec 29, 2021

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Establish local museums of ads that once dominated the area. Arrange the rooms by decades. Go down memory lane to see what society was like, where people thought the future was headed, what their hopes and dreams were.
Why?
Historic ads are a good representation of what society was like at the time and what people's hopes and dreams were. Ads are representative of the time because:
they promote solutions that people supposedly should want/need at the time
they speak to people in a way that would be effective/acceptable at the time
they promote solutions that are new/modern and represent "the future" at the time
Old ads are also a good way to go down memory lane and remember the "good old times". They were designed to get embedded into your subconsciousness which they probably achieved. If you remember the ads, you will remember the times/circumstances surrounding them.
How it works
An actual museum that people can visit. Have separate areas arranged by decades. For each decade show artefacts like shop signs, parts of known billboards, photos, videos of the ads, flyers, etc.
Talk to local people, have them list the most memorable brands and products of their youth. Get in touch with the companies they list and ask for old photos, footage, artefacts, etc. for the museum.
Have the project co-funded by the surviving companies whose ads you were able to collect and intend to put on display. They would have a direct economic benefit and thus interest in seeing this project built.

museum history advertising

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Creative contributions

Make it interactive with quizzes

Miloš Stanković

Miloš Stanković Dec 31, 2021

Make the visit interactive with a questionnaire that would leave out certain words in the slogans, billboards, or TV ads, and ask the visitors to fill in the blanks. For instance, for Coca-Cola, "Taste the ______". If you get 10/10 of them correct, you get discounts or gifts in the souvenir shop.  

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General comments

Miloš Stanković

Miloš Stanković3 years ago

Could also have radio or TV jingles sound off throughout the museum in the background. 
If you'd get in touch with the companies and get permission to use their jingles, that would be an instant radio viral marketing hit. As those ad songs are imprinted in our minds and cause as much nostalgia as certain smells do. 

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jnikola

jnikola3 years ago

I saw something similar in the National Museum of American History. Their ad collection has 1981 items. There is also something conceptually similar, called Museum of Brands. Maybe these can serve as inspiration.

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Darko Savic

Darko Savic3 years ago

Which means the only novelty the above idea proposes is to make the museums focus on local areas and divided into sections sorted by decades.
The museum of ads being local is important though. I'm interested in what people were like in a specific area, not necessarily another country on the other side of the world.

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Shubhankar Kulkarni

Shubhankar Kulkarni3 years ago

Great! Also, keep a sample of the products the ads were for in the museum. Probably set up a gift shop where these items could still be sold. They may help revive lost businesses. People would like to keep the product or its poster at their place as a souvenir because it reminded them of someone or something.

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Darko Savic

Darko Savic3 years ago

Shubhankar Kulkarni ancient products that can't be found anymore are also an amazing gift.
In my city, you can buy old wine that was locally made in the year you were born. It's a cool birthday gift.

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