Facebook PixelUsing E-ink to let clients customize the appearance of their taxis for the duration of the ride
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Using E-ink to let clients customize the appearance of their taxis for the duration of the ride

Image credit: Bmw E-ink

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Darko Savic
Darko Savic May 26, 2022
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Taxis and utility vehicles painted in E-ink that changes on demand so that the client can customize the car's look for the duration of the ride.
Why?
  • Always ride in your own custom-skinned car.
  • Advertisement.
  • Car owners are likely to make more money from ads than from rides.
How it works
Taxis, utility vehicles, and trucks are fully dressed in E-ink which makes it possible for people to customize their design via a mobile app.
E-ink technology is used to control the color via electric impulses. When it's time for a section to change color, it receives an electric impulse to change:

In the above video, BMW uses black and white but full color should be possible as well:

The passenger puts their own skin design on the cab
For the duration or their taxi ride, the passengers can put their own design on the cab. There is a phone app that lets people design and upload their skins on the car.
Marketplace for cab skins
A marketplace that functions similarly to Google ads. The highest bidder gets to place their skin on:
  • number of cabs
  • at specific times of day
  • while the cabs pass through specific areas
  • a combination of the above
If anyone wants to display something urgently, they just have to outbid all others.
Full van/truck ads
The same principle applies to bigger vans and trucks. They can be skinned by advertisers via bidding or by the client while the van/truck is hired to transport something.
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Creative contributions

E-ink powered mobile influencers

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Miloš Stanković
Miloš Stanković May 26, 2022
How about a taxi or Uber-like app that connects passengers with advertisers via e-ink. Depending on who is driving in the cab, the car changes to a specific company's ad. In return, the advertisers pay for the ride or at least discount it for the passenger.
How it works:
An individual creates a profile, fills in his form, links his LinkedIn, Instagram, or Twitter, and based on his interests the app makes suggestions to advertisers on whether the individual is worthy of being a "mobile influencer" for them.
So if you are a fitness Instagram model, you'd get them coming out of a vehicle with your healthy food product. If you have a business person with a strong following on LinkedIn, the car would have a SAAS company advertising on it.
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General comments

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J. Nikola
J. Nikolaa month ago
One problem that crossed my mind is how disturbing or attention-seeking could be to display dynamically changing ads on the cars in traffic? When I was a kid, my friend got fined because he was having neon lights under the car. The reason was that it was distracting other cars and causing more crashes. When I checked online, the underglow is still banned in most countries. Would this dynamically changing advertising be too disturbing for the proper traffic functioning?
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Darko Savic
Darko Savica month ago
J. Nikola by the time this comes into use, people won't be driving themselves. Manual-driven cars will only be allowed on dedicated tracks. Driving will be an adrenaline sport.
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Miloš Stanković
Miloš Stankovića month ago
Darko Savic J. Nikola I would argue that this is highly hypocritical of the lawmakers, as billboards are so bright and changing, frequent and overconsuming in a lot of city centres. And people drive there too. Usually, they are also sexual, so primal in attracting attention.
This e-ink app could just make it impossible for the changes to happen while on highways or at times when you're driving over X kilometres per hour.
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J. Nikola
J. Nikola25 days ago
Miloš Stanković Great comment. I agree.
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