A marketing scheme where sponsors pay for your taxi/uber ride if you can come up with an idea that solves/advances whatever problem they are struggling with. Submit your idea before the ride is over.
Sponsors get exposure for their brand and the problems they are trying to solve.
Sponsors might get their problems solved or at least moved closer to solutions.
People get their fares paid.
People are entertained while taking a ride and inspired to exercise their creativity.
The cab drivers offer their customers an option to have their fare paid by the sponsor if they can come up with a satisfactory solution (could be partial as well) before the ride ends.
A taxi company, Uber, or similar transport provider maintains business relationships with their sponsors. Each sponsor provides a list of problems they are willing to pay to have solved.
The transport provider keeps all the problems in an app. It could be an added feature to the standard Uber app. It could also be a separate app. The cab driver can hand people a tablet with the app already loaded so that all they need to do is think and submit their idea.
Each customer taking a ride gets to pick between 3 different problems to think about. They can submit one solution suggestion for each.
For each problem that is still unsolved, they can see all the previous ideas that were submitted by other people. They can see which ideas got accepted (fare paid) or rejected by the sponsor.
Acceptance/rejection of ideas
Because acceptance/rejection is time sensitive and should be known before the ride is over, each sponsor has a hotline where a dedicated person is competent to instantly judge the submitted ideas.
The ideas are submitted either via:
All the submissions instantly get through to the person in charge for decisions. They click either "accept" or "reject" button. If accepted, the taxi fare is paid by the sponsor.
If an idea is accepted, the person that came up with it can opt to include their name for everyone to see and contanct info for the sponsor to get in touch.