Creating an experiment to prove or disprove the existence of true altruism
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 C. D. Batson, “Empathy-induced altruistic motivation.,” in Prosocial motives, emotions, and behavior: The better angels of our nature., 2010.
Neuberg, S. L., Cialdini, R. B., Brown, S. L., Luce, C., & Sagarin, B. J. (1997). Does empathy lead to anything more than superficial helping? Comment on Batson et al. (1997). Journal of Personality and Social Psychology, 73, 510 –516
 J. K. Maner, C. L. Luce, S. L. Neuberg, R. B. Cialdini, S. Brown, and B. J. Sagarin, “The effects of perspective taking on motivations for helping: Still no evidence for altruism,” Personal. Soc. Psychol. Bull., 2002.
 R. B. Cialdini and D. T. Kenrick, “Altruism as hedonism: A social development perspective on the relationship of negative mood state and helping,” J. Pers. Soc. Psychol., 1976.
Batson, C. D. (1991). The altruism question: Toward a socialpsychological answer. Hillsdale, NJ: Erlbaum, In
Batson, C. D. (1998). Altruism and prosocial behavior. In Gilbert, D. T., Fiske, S. T., & Lindzey, G. (Eds.), The handbook of social psychology (pp. 282–316). New York: McGraw-Hill
 S. Feigin, G. Owens, and F. Goodyear-Smith, “Theories of human altruism: a systematic review,” J. Psychiatry Brain Funct., 2014.
Big-brother style TV show where serving as an experiment
- During the first month, everyone is just themselves (baseline).
- During the 2nd month, group A would be told that the person who acts the most selfishly for a month, wins the show.
- During the 3rd month, group A would be told that the person who acts the most selflessly for the next 30 days, wins.
- Group B does the selfless month first and selfish month last.