Up-and-coming musicians gain more airtime by doing good deeds in their radio stations' local area. They post proof on social media and the good deed gets acknowledged by the station's host.
In line with this idea, radio stations offer more airtime to young musicians who perform good deeds in the area where the station is located.
All they have to do is record themselves doing something good for the locals and post it online. After publishing the post, they share it with local radio stations via tagging, email, or in person.
The radio hosts then confirm what the musicians have done, put in a good word for them, and play their songs more frequently for a couple of days.